Did you know that if you use your credit card at partner retailers you can get a discount on your purchase simply by paying for the purchase with your credit card? These are often referred to as instant rewards and these are becoming more and more popular as a common feature of many different types of credit cards – not just the traditional rewards credit cards.
Many companies will offer discounts or upgrades for users of their credit cards . There are a number of different reasons for this. Credit cards will often have a user base that either do a lot of travelling or earn an above average income. This is a very desirable group of people for many credit card providers to attempt to “acquire”. Many credit cards providers target a particular demographic to market a product to and this will result in have a group of consumers who have similar spending habits. This may be considered as a good set of potential customers which many companies would like to market to. Many companies, for example hotels and airlines during off peak periods have a surplus of seats and rooms available and it’s a great, economical way to market to a highly desirable group of consumers. It can also boost loyalty and “brand profile” among this sought after group of affluent customers.
Some credit cards are particularly likely to offer discounts or upgrades. Often these are tied to petrol stations or stores. They will also often offer signing up bonuses through a particularly sharp discount on goods, sometimes these goods have already been bought when the discount has been offered.
Entertainment programs run under the same principle. Many concert and sport promoters realise that there the people who register for these programs are the sort of people who it is good to advertise to. This means that they will allow advance booking and discounts on mid week concerts.
The entertainment programs are run by the credit card processors VISA and MasterCard and are open to almost all card holders. However they do not register all their card holders automatically and require that card users who wish to benefit from these programs register themselves. This means that the people who register are pre-qualified, which makes them a very good set of prospects for different promoters in a related industry.
